Los Angeles, CA, June 2010….ToolsOnAir, makers of innovative QuickTime-based applications for broadcast video production professionals, has announced the opening of their first US offices, located in the busy West Los Angeles media corridor.
Peter Bentley
Managing Director Peter Bentley of ICU Grow, Pty., ToolsOnAir’s United States distributor, will oversee the day-to-day operations of the US offices, including sales, marketing and support.
“We’re very proud to be representing such a fantastic suite of powerful applications,” remarked Bentley. “I’ve worked in Mac-based technologies for more than 20 years, and the ToolsOnAir just: Broadcast Suite of products stands out as one of the most impressive and innovative I’ve had the pleasure to work with.”
ToolsOnAir’s Broadcast Suite Helps Blink TV Maintain their Cutting Edge
V Festival
London, UK, June 2010….
One of the most well-worn business clichés states that the key to success is to “find a need and fill it.” For London-based Blink TV, that philosophy has been anything but a cliché.
NAB’s decision to implement an online press resource, like most other trade shows, is laudable. For many of us in the media, it provides quick and easy access to the resources we need to report on the show.
But NAB has gone beyond merely offering a Virtual Press Office as an option. This year, the organization has declared that the distribution of any and all press kits and other info, in any form, will not be permitted in the press room. Instead, manufacturers wishing to distribute their info to media attendees must do so online, via a third party company, for a fee starting at $375.
Vienna, Austria…ToolsOnAir, makers of QuickTime-based applications for broadcast video production professionals, has announced support for the Euphonix MC Control and MC Transport control surfaces within their just:live program.
Part of ToolsOnAir’s Broadcast Suite of real-time, Mac OS-based video solutions, just:live will support native control of Euphonix’s popular Artist Series control surfaces via Euphonix’s EuCon Ethernet protocol.
“Many of our users have been asking about controlling our timeline-based applications via external control surfaces, and the Euphonix Artist Series has been the most popular request,” says Gilbert Leb, ToolsOnAir’s VP of Sales and Marketing. “When we spoke with Euphonix about EuCon support, we were pleased to find they were very receptive, and we were able to quickly implement the EuCon protocol into our software.”
A decade ago, the record industry began to reel as technology leveled the playing field, giving artists the tools to create and distribute their music without waiting for the almighty Major Label Deal.
Now, TV broadcast looks set to follow down that path. TV is no longer the province of deep-pocketed global networks. A new generation of upstart broadcasters is emerging, using the power and penetration of the web to reach their audience.
