Get It In Writing

Over the past couple of weeks, we’ve heard a lot of chatter about “breaking” new musical acts. The current bone of contention: can a truly DIY artist sell more than 10,000 albums?

The debate kicked off in mid January when Tom Silverman — founder and president of the legendary hip hop label Tommy Boy Records — was featured in a series of articles on musiccoaching.com. During the first interview, Tom referenced 2009 data from SoundScan, the company that tracks retail purchases of music, which indicated that only 112 records reached platinum status in 2009 (that’s 1 million albums). He then focused on the other end of the sales spectrum, pointing to the dearth of artists that have broken the 10,000 sales barrier without label help. Tom said:

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