The Music Group Announces Changes in Sales Model for Behringer, Bugera Brands
Sunday, July 18th, 2010WILLICH, Germany – The Music Group has announced a restructuring of their European and U.S. sales programs for the Behringer and Bugera brands, saying the shift toward a more factory-direct sales model will help streamline distribution and logistics.
The announcement coincides
with a multi-million dollar investment in the company's wholly-owned
manufacturing facility in Zhongshan, China.
Moving forward, we will
invest heavily in areas such as R D, Intellectual Property in
manufacturing, and overall customer experience. Concurrently, we will liaise
with partners who have mastered their areas of expertise in order to achieve
maximum efficiency and a tremendous customer experience, said Uli Behringer,
Chairman and CEO.