Get It In Writing

For several years, Saatchi & Saatchi have sponsored World Changing Ideas, an awards ceremony celebrating innovations with the potential to impact our world. The panel of judges, which includes Edward de Bono, author of Lateral Thinking, musician and activist Peter Gabriel, Jordan’s Prince Hassan and Malcolm McLaren, evaluates ideas from contributors ranging from scientists to schoolchildren; this year’s finalists included a collapsible wheel, a brain-computer interface, $100 laptops for impoverished children and the winner, a portable water purification device called LifeStraw.