Get It In Writing

ToolsOnAir’s Broadcast Suite Helps Blink TV Maintain their Cutting Edge

V Festival

London, UK, June 2010….
One of the most well-worn business clichés states that the key to success is to “find a need and fill it.” For London-based Blink TV, that philosophy has been anything but a cliché.

Pro Sales Management Founder Takes the Helm at Former Client

Sun Valley, CA, June 2010….Late last year, music industry veteran Rick McClendon shook things up with the introduction of a whole new business model. McClendon’s Pro Sales Management was the first company in professional A/V to offer outsourced sales management consulting, bringing the sales strategies and expertise of major corporations to small and mid-sized music technology manufacturers. The company’s rapid growth within the professional audio and MI markets has gained McClendon recognition and spawned imitators.

Okay, it’s not eco-tech per se….but it’s technology and it’s one of the coolest applications that’s been released in the recent past. Mashable‘s Ben Parr reports on PhotoSketch, an image recognition software created by five computer science students at Tsinghua University and the National University of Singapore.

The basic premise works like this:

1.  Draw the outlines of the figures you want in your picture – anything from seagulls to a Mercedes, whatever.

2. Add labels for each of the items, as well as for the background.

As most of my friends and colleagues know, I spent many years in the music and audio industries. I watched that sector evolve from a nascent pool of cutting-edge start-up companies in garages to the corporate mega-liths they’ve become today.

The secret to that evolution? They learned how to do business. They learned how to market their products. The best product in the world will fail if no one knows about it.

Those companies who figured it out survived and prospered. Those who didn’t are still tinkering away in their garages.

Pro Tools 8 and M-Audio Keep the Creativity Alive No Matter Where They Travel

Linkin Park have never been a band that’s easily pigeon-holed. The band’s innovative mélange of musical styles has garnered them a fan base that spans hip hop, metal, rock and pop, and their cutting-edge, interactive communication with those fans has resulted in a loyal following few other groups can match.