Get It In Writing

Los Angeles, CA, June 2010….ToolsOnAir, makers of innovative QuickTime-based applications for broadcast video production professionals, has announced the opening of their first US offices, located in the busy West Los Angeles media corridor.

Peter Bentley

Managing Director Peter Bentley of ICU Grow, Pty., ToolsOnAir’s United States distributor, will oversee the day-to-day operations of the US offices, including sales, marketing and support.

“We’re very proud to be representing such a fantastic suite of powerful applications,” remarked Bentley. “I’ve worked in Mac-based technologies for more than 20 years, and the ToolsOnAir just: Broadcast Suite of products stands out as one of the most impressive and innovative I’ve had the pleasure to work with.”

ToolsOnAir’s Broadcast Suite Helps Blink TV Maintain their Cutting Edge

V Festival

London, UK, June 2010….
One of the most well-worn business clichés states that the key to success is to “find a need and fill it.” For London-based Blink TV, that philosophy has been anything but a cliché.

Pro Sales Management Founder Takes the Helm at Former Client

Sun Valley, CA, June 2010….Late last year, music industry veteran Rick McClendon shook things up with the introduction of a whole new business model. McClendon’s Pro Sales Management was the first company in professional A/V to offer outsourced sales management consulting, bringing the sales strategies and expertise of major corporations to small and mid-sized music technology manufacturers. The company’s rapid growth within the professional audio and MI markets has gained McClendon recognition and spawned imitators.

NAB’s decision to implement an online press resource, like most other trade shows, is laudable. For many of us in the media, it provides quick and easy access to the resources we need to report on the show.

But NAB has gone beyond merely offering a Virtual Press Office as an option. This year, the organization has declared that the distribution of any and all press kits and other info, in any form, will not be permitted in the press room. Instead, manufacturers wishing to distribute their info to media attendees must do so online, via a third party company, for a fee starting at $375.

Renowned Guitar Gizmo Company Builds a Better Switcher

VISTA, CA….RJM Music Technology has introduced the Y-NOT, a compact, full-featured A/B/Y unit that allows guitarists to easily switch between, or combine, two outputs. Using the Y-NOT, guitarists can choose between two distinctly different amplifiers, enabling a player to alternate between or combine different sounds in a live or studio environment.

The Y-NOT is designed as a powerful solution for switching a single audio signal between two outputs. Guitarists can use the Y-NOT to switch between amps with clean and distorted signals, or between the individual inputs of a dual-channel amp. Unlike traditional A/B switchers, the Y-NOT’s high-quality audio buffer and isolation circuitry adds no undesirable coloration or noise to the signal, resulting in a pure, unadulterated sound and smooth, transparent switching.

He’s been performing longer than many of his fans have been alive, but Paul Weller’s concerts are hardly a parade of oldies. The legendary Modfather continues to bend and blend musical genres, and with a fan base that spans more than thirty years of hits, Weller’s recent arena tours have been sold out across four continents.

London-based Canegreen have been looking after Weller for much of his career, and provided a powerful backline for the shows, including a massive Meyer Sound line array and a Digidesign D-Show VENUE live sound mixing environment. FOH engineer Ange Jones has been mixing the tour on a 32-fader D-Show Main and Sidecar system with Stage and FOH racks.

Legendary Manufacturer Signs On With High-Powered Sales Consultants

Marvin Caesar, Aphex (L) with PSM's Rick McClendon

Industry veteran Rick McClendon’s Pro Sales Management group continues its unprecedented growth, today announcing the addition of renowned signal processing manufacturer Aphex Systems to its client roster.

Effective immediately, Pro Sales Management will oversee Aphex’s considerable network of factory representatives and distributors, helping to grow the company’s sales reach and market share. As Aphex founder and President Marvin Caesar observes, Pro Sales Management’s range of services is ideally suited to a company like his.

As most of my friends and colleagues know, I spent many years in the music and audio industries. I watched that sector evolve from a nascent pool of cutting-edge start-up companies in garages to the corporate mega-liths they’ve become today.

The secret to that evolution? They learned how to do business. They learned how to market their products. The best product in the world will fail if no one knows about it.

Those companies who figured it out survived and prospered. Those who didn’t are still tinkering away in their garages.

Welcome to the new Get it In Writing site.

The new site is the first of many changes, reflecting a new era of growth for our company. Get It In Writing has added new creative talent and expanded our client base.

Get It In Writing and FiftyFourMedia bring together a team of creative professionals in multimedia, the arts, technology and networking, merging traditional media relations with viral networking to deliver publicity that’s polished and professional but street-level savvy.

From earth-friendly innovation and whole-home systems to professional audio, educational and high-end multimedia technologies, we’re proud to be the creative force behind the success stories.